Pepero = Pocky...

Pepero (빼빼로) is a cookie stick dipped in chocolate made by Lotte Confectionery Company in Korea. It was inspired by the Japanese Pocky made by Glico.

Pepero Day... November 11th is today! The date 11/11 resembles four Pepero sticks. An informal version of Valentine's Day, it's observed by Korean couples who exchange Pepero sticks and other romantic gifts.

In Japan, a Pocky Day was started but it failed to match Korean-like popularity.